1. LEAD WITH AWARENESS
Pay attention to all of the effects of the molecules, compounds and formulas designed and
developed by chemists, and the products derived from them, not just the intended effects.
2. THINK SYSTEMATICALLY
Recognizing that all life is interconnected, consider the systemic implications and effects of the
3. CAUSE NO HARM
Design molecules, etc, in such a way that they create desired effects without causing harm to
people or natural systems.
4. USE NATURE AS A DESIGN TEMPLATE
As reflected by the field of biomimicry, observe the patterns in nature as a foundation.
5. DESIGN FOR EFFICIENCY
Use the least possible energy and materials to generate the greatest return.
6. DESIGN FOR SPECIFICITY
Design to have no unintended side effects.
7. DESIGN FOR DISINTEGRATION
Do the job quickly and efficiently then disintegrate without causing harm or leaving toxic
8. PRODUCE SUPERIOR RESULTS
Design to produce results superior to the results of current options while creating significantly
fewer unintended effects.
9. CREATE COMMERCIALLY SUSTAINABLE SOLUTIONS
The products we create must be commercially applied in ways that are economically sustainable
10. COMMIT TO CONTINUAL IMPROVEMENT
We can create solutions that are better than existing options and continually strive to enhance
their quality and performance.