The Principles of Conscious Chemistry

1. LEAD WITH AWARENESS

Pay attention to all of the effects of the molecules, compounds and formulas designed and

developed by chemists, and the products derived from them, not just the intended effects.

2. THINK SYSTEMATICALLY

Recognizing that all life is interconnected, consider the systemic implications and effects of the

chemicals.

3. CAUSE NO HARM

Design molecules, etc, in such a way that they create desired effects without causing harm to

people or natural systems.

4. USE NATURE AS A DESIGN TEMPLATE

As reflected by the field of biomimicry, observe the patterns in nature as a foundation.

5. DESIGN FOR EFFICIENCY

Use the least possible energy and materials to generate the greatest return.

6. DESIGN FOR SPECIFICITY

Design to have no unintended side effects.

7. DESIGN FOR DISINTEGRATION

Do the job quickly and efficiently then disintegrate without causing harm or leaving toxic

residues.

8. PRODUCE SUPERIOR RESULTS

Design to produce results superior to the results of current options while creating significantly

fewer unintended effects.

9. CREATE COMMERCIALLY SUSTAINABLE SOLUTIONS

The products we create must be commercially applied in ways that are economically sustainable

and profitable.

10. COMMIT TO CONTINUAL IMPROVEMENT

We can create solutions that are better than existing options and continually strive to enhance

their quality and performance.